Sales Training: How to Sell with Optimum Influence and Appeal

The SALESPRACTICE brand of sales training and development services are based on years of real world experience and practice-based education in making and managing major sales.

We work with clients to improve personal performance through study, instruction, practice, and coaching. Our educational services are delivered by means of one-on-one coaching sessions, short duration courses, instructor-led interactive workshops, and seminars.

Sales Training Forum and Discussions

The sales training forum at is best suited to students, teachers, and trainers who are pursuing the highest standards of performance in personal selling. The online forum is a space for members to connect, engage, and learn from each other. Members benefit from:

  • Gaining access and exposure to other member's experience, expertise, and insights.
  • Improved effectiveness and efficiency by way of shared knowledge and learning.
  • Forming relationships of value with others who share a passion for selling.
  • Opportunities for personal and professional growth by way of instruction and guidance.
  • Sharing ideas and feedback with a diverse group of people from various backgrounds.
  • Updating knowledge, values, behaviors, and skills to best practices in modern selling.

The discussion forum threads are available to the public for viewing on a "read-only" basis and can be reached thru the hyperlinks below.

Discussion Topics from the Sales Training Forum

Updated: 2014-08-27

Lead Generation Methods, Techniques, and Guidelines

  • Prospecting - Identify, Contact, and Qualify Prospects for your Offering.
  • Referrals - Introductions, Recommendations, and Word of Mouth Marketing.
  • Networking - Connections, Relationships, and Opportunities of Value.
  • Cold Calling - Unsolicited and Unannounced Calls and Visits to Prospects.

Promotion Activities and Objectives

  • Personal Selling - People Skills, Feelings, Needs, and Exchanges of Value.
  • Advertising - Paid Promotion Intended to Inform, Persuade and/or Remind.
  • Sales Promotion - Short term Consumer and Trade Promotion Techniques.
  • Public Relations - Create, Promote, and Maintain Public Understanding and Acceptance.
  • Direct Marketing - Advertising Messages Sent Directly to Consumers.

Personal Selling Skills, Strategies, and Techniques

  • Pre-approach - Prepare, Practice, and Plan for Success in Selling.
  • Approach - Connect, Engage, and Align with others.
  • Interview - Gain Trust, Understanding, and Cooperation.
  • Presentation - Communicate Well-Formed Outcomes that Make Sense and Matter.
  • Closing - Progress of Consent, Consensus, and Decision.
  • Resistance - Expression, Interpretation, and Response.
  • Negotiation - Try to Reach Mutual Agreement thru Dialogue and/or Compromise.
  • Follow-up - Subsequent Contact to Further an Objective or Outcome.

Understanding and Influencing Human Behavior

Selling Related Topics

  • Marketing - The Creation, Communication, and Exchange of Value.
  • Management - Performance Standards, Employee Selection, Training and Development.
  • Jobs - Opportunities for Selling in Business, Service, and Non-profit Organizations.
  • Technology - Offline and Online Technology used in the Business or Activity of Selling.
  • Customer Service - Actions Before, During, and After the Sale to Foster Satisfaction.
  • Education - The Learning Process, Lessons, Books, and Schools.