Sales Promotion
- Promotional methods using short-term techniques designed to persuade members of the target market to respond or undertake certain activity. Consumer sales promotions include coupons, rebates, promotional pricing, trade-in, loyalty programs, sampling and free trials, free product, premiums, demonstrations, personal appearances, contests and sweepstakes. Trade sales promotions include point-of-purchase displays, advertising support programs, short term allowances, sales incentives or push money, promotional products and trade shows.
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