> The salesman's importance in our economic system
The salesman's importance in our economic system
Is the salesman as important a factor in our economic system as advertising? Why? - by Yankee Peddler
Is the salesman as important a factor in our economic system as advertising? Why?
Advertising IS salesmanship according to the greatest advertising minds in history. The answer could only have any meaning if you examined companies one-by-one and did a comparison of the impact of their sales force that sells, and their advertising that sells.
The simple answer is that we seem to need both. - by Ace Coldiron
It is the job of Advertising to bring customers to your door, make your phone ring, etc. It is up to the business and the sales force to close the deal. Ace is absolutely right. It takes both. - by MPrince
The differences in selling tangibles and intangibles
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