Buying motives to stimulate interest

How may buying motives be used to stimulate interest in the mind of a buyer? -Yankee Peddler

It would vary according to the buyer, and part of an effective selling process is to uncover those variables. -Ace Coldiron

Buying motives vary depending on sales industry.

For automobiles the buying motives are as follows:

Safety
Performance
Appearance
Comfort
Economical
Dependability

By identifing which of these buying motives is the primary motivation for the customer, then I am able to tailor my presentation and demonstration to put more emphasis on that motive. -jrboyd

One method to stimulate interest to a mind of a buyer is to create a desire for them to buy. -Polysquared

The best possible way to find out the ownership motives ask why?Allow the client to inform you of their reasons to own. -rich34232

Find their hot buttons. -Polysquared

All decent replies and I hope mine is inline.


If I leave with out signing there is a good chance I'll never sign so my motive is to convince them that today is the day to buy. -Mr. Mike