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Tom, for the sake of discussion, what do you LIKE about "Which plan would work best for you?" as a "direct" close. What am I missing?
Ace..... I'm a student of sales. I am a purveyor of insurance. As a worksite marketer I am a peddler... thmbp2;
However, in this question that you ask, "which plan would work best for you", I wouldn't consider a direct close at all, but a question of choice from which an answer of either would advance the sale. I don't know if Tom Hopkins called this an alternate advance close or not, but something like this sounds familiar.
In MY OPINION, a Direct Close for me would be like "Mr. Yourdabest you indicated that the financial implications of a heart attack, stroke or invasive cancer on your business would or could be considered grave, is that a correct statement?
Mr. Yourdabest, we looked at a financial product that pays cash money in the event of Heart Attack, Stroke, Cancer and 12 other serious conditions that can allow you to safely give your business to your son, pay off your mortgages and debts, and allow you to utilize your disability coverage, if such is the case, till retirement age for your daily financial needs... like fishing... :), shall we go ahead with it?
Much Aloha... Tom shds; -rattus58
Two distinctions that might help: Trial Close versus the Direct Close
The Trial Close allows the salesperson to recognize ‘when’. So where a Direct Close asks for a commitment, a Trial Close asks for an opinion. People respond one of three ways: Positive(move forward, possibly close), Positive, but I have more questions (keep going), Negative (handle objections). No matter what the answer, the sales person maintains the initiative.
Some Trial Close examples are;
How do you feel about that?
Does that make sense?
Have I made myself clear how that works?
Would that be important to you?
Do you have an interest in knowing more about this?
How about this one for your business; Now that we've discussed all of this together, when when I say Long Term Care Insurance, what one word that comes to mind?
or
Now that you know how it affects you, what's the first word that comes to mind when you think about AFLAC Disability Insurance? Tell me more...
Anyway, after this you can decide when to ask a direct close if needed.
Something like - As your consultant and based on the facts, I think it’s worth doing, but the decision is yours. Which way did you want to go?
or something more direct.
Which plan would work best for you?
-Tony_B