Quote:
If that particular question is one that the prospect has asked, certainly the reply above seems reasonable. However, if you are substituting another question to answer in place of the prospect's question, than you would be avoiding the question. It is not a lie, of course. But there are many prospects including myself that would see through it.
Ace, you would see through what? The fact that I can bring benefit to you or your company? Are you saying you can see through it as if I cannot, in other words;
I am a fraud!
Clearly, my words are meant for affect. And from here on in please reader, realize that YOU does not refer to ACE but you (the reader). And I hope you can perceive what it is I am trying to communicate here, no matter how inept my use of the written word is.
Redirecting conversation is common. It is done through asking the right questions, through drawing attention back to what is important. If you, as a buyer can see the fact that I brought your attention back to what is important in your decision, to the reason why I am there, so what? The point of mastery of salesmanship is;
It is not
see through, it is
see.
Now, if I did it merely in avoidance - yes, that is amateur stuff. Knowing me, as little as you could from 691 posts in this forum, would you put me up to doing anything like that?
I hope anyone reading this will not find it boring that I am going to say this ... to me, this is tiresome to some degree. To continually debate various factors that affect the outcome of a purchase complex enough to have a professional sales person involved and that sales person's behaviour as it relates to whether or not professional sales techniques
- what we do - are deceitful or trickery or slick.
The common comment we hear and read is;
that does not work anyone more. Yah? Then it never did.
Professional salesmanship is just that; professional. It is not designed to be something you need to see through. And I dare say ... nor would you in the unlikely position of being both the professional sales person by trade and in a buyer's role with me presenting to you feel that you saw through me. Of that I can assure you.
Though I am far from perfect, give me some credit please. I do know what how what I say effects the buyer.
Look, if I stated something that I felt was not quite as intended (or missed the mark), I would confirm with you that it made sense to you. Giving you the opportunity to ask a further question, restate your original question or at least say "no". Then I would go back through the process of dealing with that specific situation before proceeding. Because if you are a pro you MUST KNOW; that the benefit was accepted, or; that the question was handled, or; that the objection was dealt with ... BEFORE proceeding. That is mastery of sales.
Please tell me I am not making this too complicated, as it is crucial.
Anyone can hash out the morality of lying, the psychology of lying or whether you should lie to get a promotion or a job. But, to me, the only thing that is of interest in regards to
"the sales approach", which is the forum we are in at the moment, is what you do in a selling situation. And, without being fraudulent or misrepresenting your product/service or company, the only thing I can think of
(and I have given this topic considerable consideration), as a methodology called a professional "sales practice" is
omission, which
- according to most dictionaries - can be considered a lie.
To be clear, by omission I don't mean I omit to tell a prospect of a drawback or flaw of my product that may affect their perceived value to the actual value received after a purchase - this is not only lying, it is fraud (though hard to prove). I would, as an example, omit to tell a prospect that another competitor might
- at that moment in time - be in a more experienced position than myself or my company
Use this information as you may. Cut me up as I was cut up in the thread about targeting people with more money to spend on insurance ... call me whatever you want. My point is simple. If you include omission as a lie then there are times when you lie in selling. There, I said it, I feel better, do you?
Seriously, all humor aside, no matter how much you try and tell me about ethics and all that, your very livelihood depends on the outcome of the call. And, unless you are making great money or already free of financial struggles, sales presents moment that will test your integrity. Few people are perfect, we make mistakes. I have made mine - are you honest enough to admit the same?
Best of luck always. -Gold Calling
Is Lying, in general, the key to all success and satisfaction?
My answer is no.
To me liars are failures by definition. -Ace Coldiron