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What is the relationship between creative ideas and standard approaches in selling?

Does creative selling demand imagination alone? Must we use advancement in technology? Or is the presentation of creative ideas dependent on standard approaches? - by Ace Coldiron
"Does creative selling demand imagination alone? Must we use advancement in technology? Or is the presentation of creative ideas dependent on standard approaches?" -- Ace

Well Ace that's a question loaded with possibility I'm surprised no one has weighed in on it. Where to begin?

Top income earners in any sales arena have some things in common: they master the basics and the information of their sales activity, and they continually up grade and sharpen their skills and keep on top of what's happening in their field.

Top earners also know their target and go right to the vein of gold they seek - they waste no time and integrate all their skills and knowledge in the moment in instinctive, spontanious creativity.

The presentation of creative ideas is dependent on standard approaches just as the greatest Dixie Land jazz players of the last century studied classical European music, learned their scales, and were then able to improvise and lay out layer upon layer of creative riffs because they's mastered the basics.

AND they played off each other attentive to the flow of musical ideas - creativity built in the moment upon internalized habits formed through repetitive practice of standard approaches.

We must advance in technology but when old meets new and blend in unique ways, integration takes on a life of its own. Also when old meets new one or the other sometimes wins out and that also requires attentiveness.

There's a start -- comments?

The best of success in 2009 and beyond to everyone!

MitchM - by MitchM
I believe you have it right, Mitch. Excellent insight and analogies also. - by Ace Coldiron
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