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New to cold calling

hello, i am new to this forum and i am new to cold calling.
i work for one of the biggest cell phone companies in US, and business been really slow, on top of of that our location does not see much traffic, so our managers want us to make calls to people to add features and they want us to make customers come in and resign the contracts and get new phones.
Now when people come in i have no problems with people face to face, but making them come in is a big problem for me, i call them and i simply do not know how to start the conversation and people just often hang up. And most people look for free phones, and we have only one free phone, and i cant nor my manager cant do anything about prices, so i dont know what to do, i really dont want to get fired, because there are no jobs out there right now.

im not very experienced sales person, and i probably sound like one, but life took me that path, and i have to make the best of it, so any suggestions would be greatly appreciated.

thank you in advance - by mp057812
Welcome... I wish I knew more about your business to offer you suggestion...

Much Aloha.. shds; ;bg - by rattus58
Now when people come in i have no problems with people face to face, but making them come in is a big problem for me, i call them and i simply do not know how to start the conversation and people just often hang up.
If you are calling them out of the blue then chances are good that your call is an intrusion and you will need to grab their attention quickly or they will end the call. You can usually get someone's attention by talking to them about something which they are interested in. - by Seth
I work for one of the biggest cell phone companies in US, and business been really slow, on top of of that our location does not see much traffic, so our managers want us to make calls to people to add features and they want us to make customers come in and resign the contracts and get new phones.
From what little I can ascertain from your post, it sounds like you have your work cut out for you. It also sounds like there is a huge opportunity for you if you're the type of person who will seize the initiative rather than waiting to see what comes down the pike.

Here's why I say that. You mention you work for one of the biggest cell phone companies. If the directive for "cold calling" was coming down from headquarters (from the top), it would be coming down with "how to" information, i.e., scripts, training, etc. Of course if they were not providing that, and expect to be led from the bottom, they deserve business to be slow. That said, you mention that the directive is coming from your "managers". It looks like they are feeling the heat. SO--they want people like you to take the pressure off. They tell you what they want done, but they don't tell you how to do it, perhaps because they haven't a clue.

If you're willing to work rather than just ponder, you can move up the ladder by doing what your bosses don't know how to do. Namely create new business.

You need a good telephone script, and I suggest you avail yourself of the resources available. Bill Good's work, Prospecting Your Way to Sales Success, is excellent. For the moment, I'll provide the following suggestions.
  • Call with a specific PURPOSE.
  • The people you are calling are already customers--treat them as such, and introduce yourself as someone who has been assigned to manage their account.
  • Ask them a for moment to REVIEW their current services and equipment.
  • Ask them if they are satisfied with their current account arrangements.
  • Mention that you notice that they have not TAKEN advantage of (name the specific services.)
  • Explain the features and benefits of the service(s) they are without.
  • SUGGEST that they add those service(s), and you will be happy to take care of that now.
  • Create an "either-or" way of handling the transaction. Ask which they prefer.
  • Finalize and SUMMARIZE the transaction, and thank them for continuing to choose your company.
Those are tasks. It's up to YOU to learn and practice ways to accomplish those tasks by developing a superior style of communication. The opportunity is there for you. - by Ace Coldiron
ace youve been great help to me, i will start developing my own script , and you understood my situation exactly, the directive is not from headquarters, but it is from my management that takes the heat, and are clueless to how calling customers work so they are of no help to me, and when i was hired of course that was not part of my descript