Cold calling is dead so never cold call again!

A while back there was a big push in some circles to banish cold calling from the salesperson's array of prospecting methods. Some thought cold calling was a waste of time. Some even claimed that cold calling was dead and that you should never cold call again.

In my eyes these statements are the kind of misinformation that plagues the sales training industry and hurts the pocketbooks of honest hard working salespeople trying to make a living in sales.

Instead of trying to tear down cold calling by saying cold calling is dead let's discuss why cold calling works and how to cold call productively. -Seth

Bravo Seth, I couldn't agree with you more. Cold calling is a viable prospecting tool; if it didn't work, people (and companies) wouldn't do it.

Skip -Skip Anderson

Cold calling....

If we don't call on people to see if they would be interested in spending a few minutes with us to evaluate our products or services, the movement of goods and services and probably even the design delivery and introduction of new and innovative applications goods and services would cease. How good would that be for our economy and more importantly, for our quality of life.

Aloha... Tom shds; ;bg -rattus58