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Cold calling not catching the interest of decision makers

Hello all,

It seems as if my cold calling efforts aren't catching the interest of decision makers. The service I am offering during the calls is an after hours answering service for dr's offices. We have all the features and benefits of other answering services and even offer a different pay structure that rivals most competitors. We charge a flat rate plan month to month that is unlimited while others give a plan with so many minutes and charge for overage. Our cold calling is as followed, give or take a few lines:

Hello, my name is _________ with ABC Answering Services. Make I speak to the person that makes your office decisions? Hello...Im calling with from ABC Answering Services to help your practice save hundreds of dollars per year in answering services. We provide 24 hours a day, 7 days a week answering services. Do you currently use an answering service? Are you getting unlimited calls with your answering service? With ABC, we provide you will an all inclusive plan that is unlimited, no additional fees or hidden charges. Just one low rate! We have professional, HIPPA trained operators, we use custom scripts for answering your calls and provide a designated number for your call forwarding. You even get a designated Client Services Specialist to ensure your satisfaction....
The script continues from there based on their interest but we find that most office managers/doctors are really busy and not really listening to what we are offering. They are ready to get off the phone and say they already have a service they are satisfied with. How can I overcome the reluctance? - by busybee
I do not think your script would be very effective in gaining the prospects attention or holding their interest.

I think a better opener would be asking a question suggesting a need --- if there were a way for you to stop losing so much money each year in answering services costs ---instead of stating a benefit --- help your practice save hundreds of dollars per year in answering services. - by Seth
that sounds good, I never thought of that. Thank you Seth - by busybee
Attention and interest are great sales topics. If you can't get their attention and hold their interest you are pretty much lost in space. - by Seth
How long have you been using this script?

It sounds like the results are pretty bad for you?...have you tried any other approaches?

What if you recorded a cd of you (or someone lese) pointing out the benefits of using a flat rate service.

Or you could record yourself being interviewed about why the service YOU offer would be of interest to potential customers.

You could then call and say.

I wonder if you could help me?

I'm Jim from (xxx) and I've been tasked with the job of contacting local practices to offer you a free cd with some really interesting information about new ways of getting the most from your answering service. Now I appreciate that you are immensely busy but can I just ask........who would be the person there that I could address this cd to...in order to make sure it ends up in the right hands?

I know it seems like a lot of work but it works extremely well indeed. You are effectively placing yourself as an expert in your field whilst at the same time acknowledging that the people you are calling are very busy.

Why not give it a try...it's easier than you think. - by helisell
I've heard it said, you have 10 seconds in the beginning to capture thier attention...do the first 10 seconds catch your attention?

Lisa - by lisamom
How long have you been using this script?

It sounds like the results are pretty bad for you?...have you tried any other approaches?

What if you recorded a cd of you (or someone lese) pointing out the benefits of using a flat rate service.

Or you could record yourself being interviewed about why the service YOU offer would be of interest to potential customers.

You could then call and say.

I wonder if you could help me?

I'm Jim from (xxx) and I've been tasked with the job of contacting local practices to offer you a free cd with some really interesting information about new ways of getting the most from your answering service. Now I appreciate that you are immensely busy but can I just ask........who would be the person there that I could address this cd to...in order to make sure it ends up in the right hands?

I know it seems like a lot of work but it works extremely well indeed. You are effectively placing yourself as an expert in your field whilst at the same time acknowledging that the people you are calling are very busy.

Why not give it a try...it's easier than you think.

This sounds like a great idea to catch their attention, it will take a bit longer to get the recording to them, for them to listen to it and respond but ultimately it is thier attention we are seeking. If they have something in hand to listen to, it is more likely they will listen to the entire message which would be short and to the point. I think I will give this a try in an interview format. - by busybee
I've heard it said, you have 10 seconds in the beginning to capture thier attention...do the first 10 seconds catch your attention?

Lisa
I think the first 10 seconds catch their attention with a new approach we are using but now its getting them to respond thats the problem. Wouldn't an office manager want to save their practice money if they could