Home > Consumer Behavior > Prospective buyers don't have to like the salesperson

Prospective buyers don't have to like the salesperson

LIKE: to feel attraction toward or take pleasure in : enjoy <likes baseball> (Merriam-Webster Dictionary)

Based on the definition above, found in the Merriam-Webster Dictionary, it is easy to see why prospective buyers don't have to "like" the salesperson involved in their sale.

You might find a different definition, you might even have your own personal definition, of what it means to "like" the salesperson. That is to be expected.

Since different people have different definitions getting a message across can be a bit frustrating at times. So...

Forgetting about definitions for a moment... what do you think it really means to "like" a salesperson in the context of people like to buyer from people they know, like and trust? - by Vito
LIKE: to feel attraction toward or take pleasure in : enjoy <likes baseball> (Merriam-Webster Dictionary)

Based on the definition above, found in the Merriam-Webster Dictionary, it is easy to see why prospective buyers don't have to "like" the salesperson involved in their sale.

You might find a different definition, you might even have your own personal definition, of what it means to "like" the salesperson. That is to be expected.

Since different people have different definitions getting a message across can be a bit frustrating at times. So...

Forgetting about definitions for a moment... what do you think it really means to "like" a salesperson in the context of people like to buyer from people they know, like and trust?
I'm on my way out to a meeting... but the short story would be

That he's prompt
That he be trustworthy
That he be looking out for me.

Much Aloha... :cool: - by rattus58
I'm on my way out to a meeting... but the short story would be

That he's prompt
That he be trustworthy
That he be looking out for me.

Much Aloha... :cool:
I agree... in addition... to be courteous, professional and not pushy or annoying or obnoxious. Some people may not "like" you per se... as they don't know you but if you rub them the wrong way they will for sure not do business with you. Life is too short to have to deal with aholes!! - by Andrea
No, they don't have to like the salesperson, but tie favor the runner. Most people prefer to buy from people they like.

In the end, you either deliver results or you don't and that can take "like" right out of the equation. - by mmaisel
Transactions can be made even if you don't like the sales person although you rely solely on your product, your offer and your customer to create their own perception of vaule. - by MrCharisma
I agree that customers don't have to like the salesperson. Just as long they have enough confidence to buy from them. - by Polysquared
Trouble is, buying behaviour is too thin on the ground to make a living so we have to depend on selling bahaviour.

For selling behaviour to work....they have to like you. - by helisell
Too bad Vito is not around to discuss this further with us... - by Andrea
If the buyers like you it's always a good sign because they also trust you. - by Polysquared
Likability is a trait of top performing salespeople. Does it mean that a customer "has to" like you? No, of course not. But it's an asset just like any professional asset.

As to the definition of liking a salesperson, liking a salesperson is no different than liking a neighbor, friend, coworker, or any other human being.

Skip - by Skip Anderson
Liking the sales person is beneficial to the sale. However, Trusting the sales person is imperative to the sale. I think there is far to much emphasis placed on having the prospect like you and not enough emphasis placed on earning the prospects trust. - by Harold
Liking the sales person is beneficial to the sale. However, Trusting the sales person is imperative to the sale. I think there is far to much emphasis placed on having the prospect like you and not enough emphasis placed on earning the prospects trust.
Trust--confidence--is SO important.

I want to add that being able to identify conditions of mutual trust (and respect) is a valuable asset in selling. Unfortunately, it is a topic that does not get enough exposure in what passes for sales training today. - by Ace Coldiron
I agree with Skip that likability is indeed a trait of TOP performing salespeople, but I dont believe it is necessary to be successful.
I believe a customer doesnt have to like you, they just have to feel that they wont be decieved by you. How do you get someone to trust you without liking you? You establish a sense of integrity. Integrity to me is established through commonality, empathy, proficiency and professionalism, and it has to be established very quickly. All they have to do is trust you just a little bit. Only once they do that will they feel comfortable enough to buy something from you. - by radanders01
Sorry Harold and Ace. I didnt see your posts because I was typing right after Skip. But I completely agree with the two of you. - by radanders01
Would you agree that a client liking the sales professionals does build trust? It is much easier gaining trust when the client likes you.