DIRTY LITTLE SECRETS by Sharon Drew Morgen (Chapter 1)

"Dirty Little Secrets: why buyers can't buy and sellers can't sell and what you can do about it." by Sharon Drew Morgen

A book about change management, systems, and decision making - and how buyers make those off-line, behind-the-scenes decisions they must make before they can purchase a solution. It's been called a 'sophisticated, radical, disturbing' book on the buy-in end of the buying cycle. -Jeff Blackwell