The Mood Factor in Selling

I've noticed that few, if any, of the books or articles I've read about selling have discussed buyer "moods" and the impact they might have on a sales call. Does anyone else view this as an influencing factor?

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Originally Posted by Agent Smith

I've noticed that few, if any, of the books or articles I've read about selling have discussed buyer "moods" and the impact they might have on a sales call. Does anyone else view this as an influencing factor?

sales people are agents of influence. we create the mood. sales is a transferrance of emotion. Our enthusiasm transmits to the customer. I went to a hockey game once. I don't even like the game. 10 minutes into the first period I was screaming as loud as anyone else and didn't know why. You set the mood you create the tone.

Quote:

Originally Posted by klozerking

sales people are agents of influence. we create the mood. sales is a transferrance of emotion. Our enthusiasm transmits to the customer. I went to a hockey game once. I don't even like the game. 10 minutes into the first period I was screaming as loud as anyone else and didn't know why. You set the mood you create the tone.

Good point. What are your thoughts on this when it comes to cold calling and trying to sell an appointment to meet?

Quote:

Originally Posted by klozerking

sales people are agents of influence. we create the mood. sales is a transferrance of emotion. Our enthusiasm transmits to the customer. I went to a hockey game once. I don't even like the game. 10 minutes into the first period I was screaming as loud as anyone else and didn't know why. You set the mood you create the tone.

Good response!

Quote:

Originally Posted by Agent Smith

What are your thoughts on this when it comes to cold calling and trying to sell an appointment to meet?

Quite often "Interest" overides a negative mood.

Good Responses and I also agree the seller sets the mood. But there is also many diffrent Scenario's for this I think.

Also, I think it helps to acknowledge someone's mood when it is clearly off kilter. I take a break from my purpose (to sell MY product) and talk about them. Sometimes people just need a minute to vent and then they're ready to hear what you have to say.

Quote:

Originally Posted by Agent Smith

What are your thoughts on this when it comes to cold calling and trying to sell an appointment to meet?

9 times out of 10 you'd be toast! Timing is everything.

Quote:

Originally Posted by Agent Smith

Good point. What are your thoughts on this when it comes to cold calling and trying to sell an appointment to meet?

Time is a huge factor when it comes to altering a mood. Whether it's a phone call or a face to face meet, your demeanor as a sales person can make a difference. On the phone, stand up, make sure you are smileing. Keep them on the phone as long as possible. ask a lot of questions. The longer you have them on the line. the better your chances are of setting the appointment. Face to face greet them warmly with a genuine smile. Offer you hand palm up, opened and unarmed giving them control in the hand shake. Make a mental note of their eye color. an unspoken communication takes place. Stand erect, confident and proud. It's not always gonna work, but it will sure increase your chances.

Quote:

Originally Posted by klozerking

sales people are agents of influence. we create the mood. sales is a transferrance of emotion. Our enthusiasm transmits to the customer. I went to a hockey game once. I don't even like the game. 10 minutes into the first period I was screaming as loud as anyone else and didn't know why. You set the mood you create the tone.

My own perspective:

We alter moods by honoring moods--our own and that of others. I am not presumptious enough to believe that my own mood is more appropriate than someone else's. My own curiosity about the cause of someone's mood--whether it is ultimately fullfilled or not--takes precedance over my agenda of making a sale.

It's called empathy. People look for others that care. When they find them, the mood takes care of itself. It is not emotion that needs to be transferred. That would imply that my emotion is more important than someone else's. It is caring that counts.

The Mood Factor in Selling

Sales Approach Forum