Need some advice for appointment setting

Sales Approach Forum

#1 -
Hitbuster
Hi, names Jason new to this forum and sales in general. Actually I'm not even in sales I set appointments for the outside sales reps. I'm still having a little trouble getting through to these business owners. Maybe it's just because I haven't tried enough. When someone on the other line picks up the phone I get flustered, lots of ummms and uhhhs. My job is to call businesses and let them know of our company as well as informing them of a free complementary listing. What the appointment is for is to present our marketing system. Here's what I've been saying almost verbatim. Any advice is appreciated.

script:
(if I get to the person in charge of marketing)
Yes, hi there this is Jason speaking with LocalLife San Diego. Just giving you a courtesy call to let you know we're updating our database and giving all businesses a complimentary listing in our directory. I needed to confirm your address is still located at _______? Is that correct? And do you know very much about our company? Well we are the premier local business directory for San Diego and surrounding counties we get about 2.5 million hits in San Diego per month, we recently partnered up with the Padres as well as the top 4 radio stations in San Diego. And If it's not so much trouble _____ one of our reps will be in the ____ area this week introducing our company to the area and activating some of your neighbors listings as well as showing some affordable enhancements to those that are interested, everything takes about 10 minutes, it's absolutely free of charge with no obligations whatsoever. Is there a time this week when ____ can stop by to show you your listing? We're available anytime before 12:00pm and after 1:00pm what would work better for you? How does _____ on _____ sound?

Oh, by the way do you have a website and e-mail? Perfect, than again we'll see you at ____ on _____ thanks for your time have a great day.
#2 -

AlenMajer

Lose this:And do you know very much about our company?Avoid questions they can answer with NO. If they ever heard of your company, they would already interrupt you in a first minute or two.
Talk about what is in it for them. Use features and benefits, but mostly benefits (create the list of it to have it next to you when you dial). Talk about similar businesses, for example other flower shops in your area love us because (add benefit here).

Good luck!
__________________
Alen Majer
Author of Trigger Events and Selling Is Better Than Sex
www.alenmajer.com


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