Home > Approach > Do you believe that you must use standard approaches?

Do you believe that you must use standard approaches?

Do you believe that you must use standard approaches when making initial contact with a prospect?

By standard approaches, we mean Who We Are, Who We Represent, What We Do, and Our Purpose for Calling - by Community Mailbox
No of course not... you start with.. "Congratulations, you've just won one of the most coveted opportunities of a lifetime. Rather than asking you to send me a check in order that we can send you your winnings, we are only asking you to allow us a few minutes of time with you in order to confirm that you can use this opportunity effectively in your business". - by rattus58
Yes--I believe that is strategically correct. - by Ace Coldiron
No, the standard approach is often the worst. But opening with "you just won a prize" has spam and trickery written all over it.

Try to find a middle way. Like starting with a question.
For example if you are selling job board ads;
"Would you like to get more applicants on your available positions?"

This way you at least get their attention before you start talking about your products. - by LookingDaniel
Please give an example of what you consider a standard approach, insasmuch as you've branded it the worst. - by Gary A Boye
What I ment by the standard approach is the regular presentation most salesmen do. In that they call a customer or knock on a door and just present their name and company.

As managers today have so much to do, they don't have time to talk to every salesman and therefore have to close the door to some.

The odds that they won't listen to a salesman presenting themselves and their company is a lot higher than the odds that they wouldn't to someone who is more original. - by LookingDaniel
Daniel, your example is not of a standard approach in selling. It is an arbitrary example of an approach by someone who doesn't know how to sell. This is a forum for people who know how to sell, and for people who want to learn. Anybody who wants to skip the standards of what has made others successful would be hard pressed to become successful themselves.

Don't assume others here don't know what they are doing. Many of us do. - by Gary A Boye
I apologize if I offended you or anyone else using this forum.
That was not my intention.

In the industry I work in, job board adds in Scandinavia, what I called the standard approach, is the industry standard.
Pretty much every salesman uses it.

In spite of this many of these salesmen are very good. They sell for millions every year on a very small market.
At my company we have found that making small changes to that introduction makes a big difference.

I definitely do not assume to know more about sales than anyone. You can never be fully learned.

What I did want to say was that, in the industry I work, we all have a lot to learn and by using such arbitrary approaches we shoot ourselves in the foot.

This is a mistake I want to help others avoid. - by LookingDaniel
Were you referring to me by the way? - by rattus58
Hi Rattus58,

I guess I stirred up some feeling with my post.

Both yes and know. I saw your post and it reminded me of all the salesmen in my industry who pull those tricks.
Honestly I have no idea how you handle it and when you pitch it, it might work fine.

But when the salesmen in my industry do, it just comes off wrong and people usually just end up angry. - by LookingDaniel
I took no offense at all, and really I don't approach people that way either... I was being somewhat facetious and playing with words and was actually "pitching" opportunity, not prizes... ;bg

I'm actually a student of Action Selling and am learning a process that is proving to be challenging and fun. However back to the question at hand... Do you believe that you must use standard approach... No I don't. Personally I think salespeople are individual and those that can find an approach that sparks are lightyears ahead of the rest of us. What I do works, but does it ever get hung up in the process occasionally... yes of course.

I'll try new things whenever I'm introduced to them, but some things take a different personality than mine. Who you are, who you represent, and what you're here for covers the basis for me but every once