Quote:
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Originally Posted by Team Building FL
"Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes - NOT information about drills!"
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This quote originates from copywriter/internet marketer Perry Marshall. He goes on further to say that your information on holes (which you advertise as free) should go on to talk about the complexity of certain holes or considerations based on what the hole's purpose will be. It's then that you'd introduce that when you have a hole that needs to be drilled, you tell them the drill that you rely on. Seeing as you're their personal
accepted authority on holes, they like you because you gave them something for free, and your report included great testimonials about the same drill from people just like them, what other drill could they possibly trust? What other drill salesperson could they possibly trust? Only your drill. Only you.