Familiar Resources: Who do we know that does that?

Networking Forum

	#1 -
Community Mailbox	I wonder... when you, me or anybody is considering setting out in search of a product/service to satisfy a want/need how often the question, "Who do we know that sells/does that?" comes up? Would you say that question comes up often? If you believe the question does come up often do you believe there is anything you can do as a source/provider to align with that behavior pattern?

#2 -

rattus58

Quote:

Originally Posted by Community Mailbox

I wonder... when you, me or anybody is considering setting out in search of a product/service to satisfy a want/need how often the question, "Who do we know that sells/does that?" comes up?

Would you say that question comes up often? If you believe the question does come up often do you believe there is anything you can do as a source/provider to align with that behavior pattern?

I'm confused. Most people who are embarking on something new will ask for a resource. So, yes, I'd say that comes up often. If you're asking that if someone is asking about insurance, what can I do to insert myself into their view as a resource, it has to be visibility. The question then becomes what is the best way to become visible or receive endorsement.

Isnt that a marketing exercise? For us it's been word of mouth and soliciting business via phone, cards, now a brochure and a website soon to be launched. Advertising... TV.... Newspaper and trade publications are all ways to do this I suppose, but I'd consider this more a marketing issue, wouldn't you?

Aloha...

	#3 -
Community Mailbox	Thank you for the input. Does anyone else have an opinion on this topic?

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