Pitch?

I was wondering if anyone could think of a good pitch for me. The one I have now is definately too long. I have a coupon book where I try to get small businesses to put a coupon in it and then I send out 50,000 copies to businesses for customers to take for free. The problem is that I have to sell these things to business owners right in there business, and they usually don't sit me down and talk to me, but they talk to me right there, sometimes in front of customers. I was wondering if anyone had any ideas. - by ttdub
I was wondering if anyone could think of a good pitch for me. The one I have now is definately too long. I have a coupon book where I try to get small businesses to put a coupon in it and then I send out 50,000 copies to businesses for customers to take for free. The problem is that I have to sell these things to business owners right in there business, and they usually don't sit me down and talk to me, but they talk to me right there, sometimes in front of customers. I was wondering if anyone had any ideas.
Good morning...

There are lots of good ideas that many of the gentlemen/ladies have on this site, but most of them will probably ask you to lay out your presentation to these potential clients to evaluate you process.

One thing for sure, I would not be calling it a pitch, regardless of what it is.

Much aloha :cool: - by rattus58
Yep, Tom's right - what's your current presentation like? - by MarcEnriquez
Something yoou have to do at first is the rapport, so your prospect can trust you. - by CECILIA HERNANDEZ
Your opening pitch must accomplish three things:
1. Develop Trust
2. Develop Credibility
3. Show Value

1. Develop Trust
In the few seconds you have, you of course cannot develop a deep trust but you can develop enough trust so that the prospect will listen to you. The easiest way to do that is to convey from the very beginning that you've given the prospect permission to say 'No'. For example, "I don't know if this is a good fit for your business and if it's not just tell me."

2. Develop Credibility
All it takes is a sentence to mention the value a similar business - maybe even a competitor - received from using your product.

3. Value
What's in it for them. "I'd like to show you a product that can bring you 100 new customers a week, just like it did for XXX" - by DaveB
Your opening pitch must accomplish three things:
1. Develop Trust
2. Develop Credibility
3. Show Value

1. Develop Trust
In the few seconds you have, you of course cannot develop a deep trust but you can develop enough trust so that the prospect will listen to you. The easiest way to do that is to convey from the very beginning that you've given the prospect permission to say 'No'. For example, "I don't know if this is a good fit for your business and if it's not just tell me."

2. Develop Credibility
All it takes is a sentence to mention the value a similar business - maybe even a competitor - received from using your product.

3. Value
What's in it for them. "I'd like to show you a product that can bring you 100 new customers a week, just like it did for XXX"
1. It is more important to IDENTIFY conditions of mutual trust and respect than to develop them at this early stage.
2. It takes more than a sentence to develop credibility. What you DO, not what you say, is what's important.
3.Your prospect cares about himself, not XXX. Also, he doesn't care about what you'd "like". If you want to show something, then ASK PERMISSION. Why is it so many people miss that? - by Ace Coldiron
1. It is more important to IDENTIFY conditions of mutual trust and respect than to develop them at this early stage.
2. It takes more than a sentence to develop credibility. What you DO, not what you say, is what's important.
3.Your prospect cares about himself, not XXX. Also, he doesn't care about what you'd "like". If you want to show something, then ASK PERMISSION. Why is it so many people miss that?
Ok, not to be "pitching" Action Selling, this is the process that we've adopted most recently. This process entails/incorporates questioning of the client to find out who he is, what he is, what he does, what he uses, and how he goes about doing his business,including how and what's involved in the way business decisions are made regarding your products and services, and if you are involved with products or services that your client uses/needs and whether or not he is using a competitors products, how he uses that product and if he doesn't use your or anothers product or service, how does he manage without your product or service.

That's exploration. During this process you can identify areas that your product or service might benefit this client. You are then able to review and recommend ways that your product or service would fit, fix, enhance, and benefit your client, and through these discussions, tieing back to exploration discoveries if necessary, to come to agreement that certain suggested courses of action would suit your clients desire to benefit by your offering.

Anyway... it's something like this that we've adopted in our office.
Exploration
Indentification
Recommendations
Agreement(s)

Aloha... :cool: - by rattus58
I agree that you shouldn't come with the mindset that you're pitching or selling at this point. Instead, you probably want to have a set of questions that probe to see if any problems exist that you can solve, or if they are trying to get results that you can produce.

What value have you brought to your past customers? Did they improve their sales within a certain segment of the market? If so,