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If you could lie about your product

I'm doing this for the sake of understanding sales.

If you could lie about anything about your product, any amount of thing about your product, what would you lie about to have people buy from you at a 90% rate.

This can include price, features, your identity etc...

(P.S. I don't lie when I sell and don't plan to, also I don't endorse it one bit, actually I frown upon it and I think liars is why this industry isnt "newbie-friendly") - by DrPattyCakes
I have lied to win work!! Well… not really lied, but perhaps ‘misguided’ a prospect with regards to their competition.

The was a few times when I was working in ‘cut throat’ advertising and had a couple of neighbouring and competing companies on the fence and undecided if they will buy from me.. So I may have suggested that perhaps their competition is going to invest in me (before I’ve had any form of commitment) and that they will be missing out on the opportunity that I am presenting… I was playing one against the other and more often than not I would closing both sales.

You may call it a lie, but would prefer to call it ‘a strategic deviated truth’ lol - by salesman
Several years ago I was approached by a woman who today is a well known and sought after sales authority, author, and platform speaker. My company was, I believe, one of the first companies to enlist her training. I recall that when she was engaging me with the idea of my hiring her for the training, she used the exact same maneuver you have just described.

Two things I want to say about that. First, I was savvy enough to suspect that she was not being perfectly honest about that. I hired her anyway.

Second, I came to find out that my suspicions were correct. As a result, although I have always wished her well, the woman's character will ALWAYS be tainted in my mind.

We cannot value TRUST in selling, and be willing to compromise that value.

This is not, as another member attempted to insert, a moral high ground. Most of us here are smart enough to know the folly of having other people's views of morality thrust upon us. They act as chains. Integrity, Right Thinking,--those are to be valued in our journey. - by Gary A Boye
I do not endorse lying to a client or prospect, but I think that in context as I described above is not that big of a deal.. I (As every salesman should) had total belief in my product and morally to suggest to a client that a competitor may be coming on board when actually they are on the fence is somewhat of a semantic argument.

Although the clients may have been swayed because of the local competition, in actuality both clients bought into the product and expected to see a tangible return on their investment.

Please also note, although I am no longer employed in advertising sales I am still very good friends with many of my previous clients and as I was working for such a niche publication, many of us drank and socialized together regularly with no animosity.

I do not see this as a smear on my character or my integrity, further, if we look at any aspect of the sales cycle it could be viewed as a form of manipulation. It is for this reason integrity is paramount in the sales arena.
- by salesman
A fundamental principle of selling is that we buy from those whom we trust. Being dishonest, even stretching the truth a little, will erode any trust. If you lie, it may serve you in the short term, but it will destroy any chance of long term success.

In today's business environment, being honest is not merely an option, it is a necessity. - by Harold
Well these are edgy topics and truly the original post was in an entirely hypothetical context--I believe to prioritize the important things we want to get across, merely using fibbing as a filter and not as a recommendation.

Those of us who say we would not lie would be compromising ourselves if we cond