Social media tactics and metrics

What key metrics are you using to measure the success of the social media tactics you/your company have deployed? -Community Mailbox

I measure the number of visits and conversion rate I'm getting from those social media sites (Twitter, Facebook, etc.) via Google Analytics. I also use Hootsuite, so it counts my ow.ly links separately, so look for those too if applicable. -Terri Zwierzynski

The metrics you use will depend upon your objectives. The metrics I use are:
1. Number of mentions in Social Media
2. Google ranking. -DaveB