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The Sandler Rules

I'm curious how many members of this sales community have read The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. - by Gary A Boye
I have not.

MitchM - by MitchM
I have not.

MitchM
Super post, Mitch! Thanks for sharing. - by Gary A Boye
lol - I know - I answered the question didn't I. No one else has been so bold to say yes or no!

MitchM - by MitchM
lol - I know - I answered the question didn't I. No one else has been so bold to say yes or no!

MitchM
At this point I'd take a maybe.

But seriously, the reason I asked the question is because that book had gone to number one ranking among business books at Amazon in less than a week. So maybe the question behind the question is do people who search sales education on Amazon differ from people who visit here--and vice versa? Over the years I would say that there is not that much book discussion on SalesPractice.

I grew up in a publishing family and I think that hardwired my predisposition towards the printed word. I certainly don't believe everything I read, of course. I did read the Sandler Rules book and I personally would give it a high score. Author, btw, is David Mattson. - by Gary A Boye
Hi Gary
I have not read the book but I will now.Thanks for your advice.

Positive Regards - by salesdog
At this point I'd take a maybe.

But seriously, the reason I asked the question is because that book had gone to number one ranking among business books at Amazon in less than a week. So maybe the question behind the question is do people who search sales education on Amazon differ from people who visit here--and vice versa? Over the years I would say that there is not that much book discussion on SalesPractice.

I grew up in a publishing family and I think that hardwired my predisposition towards the printed word. I certainly don't believe everything I read, of course. I did read the Sandler Rules book and I personally would give it a high score. Author, btw, is David Mattson.
I am certainly aware of Sandler but prefer this venue over such texts.

I also think you hit a very insightful correlation between your expereince here, with the lack of book discussions, and the popularity of Sandler with the public at large and the sales success rates between both camps.

For me, these books and courses all tend to generate a one-size-fits-all mentality. They form a single model from which to draw rules, laws, secrets, stages, cycles, and all the rest, that almost exclusively resonates with the author, along with their sales environment and personality. That's why he or she wrote the book. It worked for them but that may have absolutely nothing to do with me.

In fact, there has been many times that 'book" advice was actually counterproductive in the real world of selling---this is why I am here--the real world laced with actual events to be shared.

Also, seasoned sales people know that when facing a prospect there is really one unique identity facing another unique identity. In that moment there is no specific formula as the conversation is forever shifting.

Often when I did try to apply this type of advice from books, it seems like I was holding "The Boxing Federation How-To Manuel" in one hand while climbing in the ring with the other.

However, when starting out in sales, such sources are very valuable in building a solid sales foundation to work from and to change to your particular style.
- by John Voris
"the question behind the question is do people who search sales education on Amazon differ from people who visit here--and vice versa?" -- GB

I don't know about that as I don't buy many books and never has bought one from Amazon - I'l a print oriented man always have been print oriented although I appreciate audios and now videos also. I rarely buy anything though - I read daily on line and check out books from the library being civic minded, quaint and old fashioned, and cheap.

MitchM - by MitchM
At this point I'd take a maybe.

But seriously, the reason I asked the question is because that book had gone to number one ranking among business books at Amazon in less than a week. So maybe the question behind the question is do people who search sales education on Amazon differ from people who visit here--and vice versa? Over the years I would say that there is not that much book discussion on SalesPractice.

I grew up in a publishing family and I think that hardwired my predisposition towards the printed word. I certainly don't believe everything I read, of course. I did read the Sandler Rules book and I personally would give it a high score. Author, btw, is David Mattson.
Why do I avoid books on selling?

One last point on the subject: the Borges Fable.

A cartographer drew a map of the Empire. It was so detailed and accurate that when unfolded, it covered the entire territory. This is an allegory of absurd simulation.

With today's sophistication, many business abstract ideas placed in books are no longer a map of any real territory but are "simulations", morphed from an earlier "virtual" rendition of a preceding territory.

Such "simulation" models of the "virtual," are without any real origin: they are hyper-real. Yet, we are sold on the idea that beneath them are marks of a real Empire, holding the solutions to