Marketing the Impossible

How can someone market an idea that actually works and can offer testimonials validating the idea yet, conventional wisdom demands the claims to be highly unlikely, appear to contradict experience or they just seem logically impossible? -John Voris

The first thing to do is isolate the assumption that testimonials are always credible. Then challenge that assumption (which should not be hard.) There are a lot of books with pages of guru endorsements. Many of those books are worthless. -Gary A Boye

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What if YOU had that idea and the testimonials were credible. What if YOU wanted to market your idea but were confronted with the obstacles listed above. Is there a way to 'handle" these types of objections effectively? That is, how would you market something that other believed was impossible? -John Voris