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Universal Buying Process

Do you believe there is a universal buying process? If so, what does it look like? - by Community Mailbox
For me, there is a universal buying process but it does not an outlined processes of what "to do" but a single format as a way of "being."

Imagine that human beings had only one need and that single need is to express his or her inner identity. The rest are all wants and desires.

(Much of Maslow has long been dismissed by the way.)

What if through a technique of well placed questions, a sales rep could uncover the unique expression of the prospect and start selling to it?

That is what seems happens now with seasoned sales people but no one is aware of how to describe the event.

How valuable would it be if that could be taught? What if it carried a 100% guarantee to work and the core motivator of that prospect could be isolated and defined? - by John Voris
I don't believe that any buying process could accurately be described as universal. - by Gary A Boye
I don't believe that any buying process could accurately be described as universal.

What if there is such a process?

What if there is a single formula that can be used on anyone in the world and find what motivates them in life?


What if within a matter of seconds a sales agent could identify what motivates them to buy?

For example what if it was discovered that Bob had the Need To know as an identity type called Wisdom?

What if that Need To Know was responsible for guiding the rest of his decisions?

What if Wisdom influenced Bob to desire deeper Relationships rather than superficial Connections experienced by a grocery clerk?

What if that determined how to establish Rapport with Bob?

What if Wisdom was what he was known for by others, defining his purpose in life as one who dispensed usable Wisdom?

Maybe a sales agent had better demonstrate how much he or she knew about the product or service to impress Bob.

What if he focused that knowledge through Detailed information as a sub-type? How would knowing that, guide a sales agents way of selling to Bob? Easy, knowledgeable details.

Naturally, Bob is Introspective which is key for a thinker? He is also insatiably curious and explores eclectically looking for something new.

Selling Bob is not that easy if you come across as the classic fast talking "Blue Swede" sales rep.

Would it be unusual for his friends to be more educated or intelligent than the average?

Would it be unusual for him to get angry when others tried to behave with ignorance when they should have known better?

Naturally for him, he would insist that people be judged based on what they ought to know and should know, and with this foundation they ought not or should not engage in ignorant behavior. When this happens--look out.

Bob does not tolerate "stupid" people but is willing to support ignorant people who want to learn.

What if this was a single definable process that was also Universal?

What if a sales agent could use a formula to discover these universal traits?

What if this was accurate 100% of the time?

What would that be worth? - by John Voris
I agree with the definition of "Universal" as "a proposition that asserts something of all members of a class". With that being the case I do not believe there is a universal buying process.

However, I do believe there are patterns of behavior regarding consumer's disposition to buy (wanting without buying, buying without deciding, deciding before buying).

How valuable would it be if that could be taught? What if it carried a 100% guarantee to work and the core motivator of that prospect could be isolated and defined?
I believe that understanding a prospect's core motivator can be an important piece of the pie but not the entire pie. - by Jeff Blackwell
I agree with the definition of "Universal" as "a proposition that asserts something of all members of a class". With that being the case I do not believe there is a universal buying process.

However, I do believe there are patterns of behavior regarding consumer's disposition to buy (wanting without buying, buying without deciding, deciding before buying).

I believe that understanding a prospect's core motivator can be an important piece of the pie but not the entire pie.
What if there was a single formula that could be equally applied to each unique individual as a type?

What if humanity shared a finite universal set of traits that are hidden beneath both verbal and body language? A sales agent could simply access which trait dominates their motivations and know how to conduct the sales interaction.

For example, imagine someone was driven by Power as their core motivator. That could be a single universal trait that a