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Trusted Facilitation is the Future of Professional Selling

As the demand for efficiency and effectiveness in selling increases because of changes in buyer behavior due to Internet trends and technology more and more sales experts and sales leaders are mentioning trusted facilitation in their work and suggesting that trusted facilitation is the future of professional selling.

From my perspective, "Trusted Facilitation" has always been linked to success in most selling situations involving "deciding before buying" (e.g., complex sales) and should not be viewed as something new.

A person could argue that in the past Trusted Facilitation in professional selling was a "nice-to-have" (option) where today Trusted Facilitation in professional selling has moved closer to a "must-have" (requirement).

For links to related discussions visit: The Future of Selling - by Jeff Blackwell
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