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Enchantment: Certified Enchanter

I noticed a banner ad tonight labeled, "Certified Enchanter".

Being the curious type I clicked on the ad and was directed to a landing page on Amazon.com for a book about to be released by Guy Kawasaki titled, Enchantment: The Art of Changing Hearts, Minds, and Actions.

I decided to pre-order the book after reading positive reviews from:
  • Sir Richard Branson, Founder of the Virgin Group
  • Robert B. Cialdini, author of Influence: Science and Practice
  • Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University
I will come back to this thread and post a review of "Enchantment: The Art of Changing Hearts, Minds, and Actions" shortly. - by Jeff Blackwell
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