I'm sure it depends on what you're selling, but I prefer to summarize the benefits and value of what you're selling to the prospect in my summary. So for example...
"By using the premium coffee grinder and two-piece Italian coffee press, you'll be creating the grind yourself, the freshest way to make coffee. Not to mention the beans themselves... the Columbian coffee beans are some of the most flavorful beans on the market. All in all, you'll be brewing what they sell in high-end coffee shops right there in your own kitchen. You'll certainly taste the difference."
OH MAN.... Now I want coffee!!!!