Home > Education > Selling is a transfer of ...

Selling is a transfer of ...

Some people say that selling is a transfer of belief. Others say that selling is a transfer of enthusiasm. How would you finish this statement, "Selling is a transfer of ..." - by Community Mailbox
In my opinion, both statements are too vague to be of value.
  • "Selling is a transfer of belief." - Belief about what? I may share your belief about the benefit of a certain feature but have my own ideas on the value of that benefit.
  • "Selling is a transfer of enthusiasm." - Enthusiasm for what? I may share your enthusiasm for the latest model but have my own feelings about the cost-benefit ratio of upgrading.
The statements could be improved by being more specific (e.g., selling is a transfer of belief in and/or enthusiasm for what is being offered) yet even these more specific statements leave something to be desired.

It would be closer to the truth to say that selling is a transfer of perspective. - by Jeff Blackwell
Weekly Updates!
Questions and Answers about Selling
Subscribe to our mailing list to get threads and posts sent to your email address weekly - Free of Charge.