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SWOT Analysis

In your opinion, how can a SWOT analysis be effectively used in personal selling? - by Community Mailbox
In your opinion, how can a SWOT analysis be effectively used in personal selling?
Your question needs clarification. Are you talking about a strategic planning tool for a salesperson, or are you talking about a model or tool for consultation with a prospective client.

If it's the latter, most of today's financial planner/insurance professionals use a SWOT analysis in some form, although they may not call it that. - by Gary A Boye
Your question needs clarification. Are you talking about a strategic planning tool for a salesperson, or are you talking about a model or tool for consultation with a prospective client.
I was thinking along the lines of a strategic planning tool for salesperson. - by Community Mailbox
Like a Pearson Matrix, the tool of SWOT Analysis would encourage us to think, identify, evaluate, and plan with a proven template for doing such things. - by Gary A Boye
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