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Generic Sales Training

What does the phrase "Generic Sales Training" mean to you? What are the pros and cons of generic sales training? - by Community Mailbox
In my opinion generic sales training refers to any instruction (e.g., teaching, training, lessons, education, coaching) on subjects deemed applicable to the entire profession of Sales. - by Jeff Blackwell
In my opinion generic sales training refers to any instruction (e.g., teaching, training, lessons, education, coaching) on subjects deemed applicable to the entire profession of Sales.
I agree.

This type of sales training offered to the public, fails to draw distinctions between selling Tupperware, Houses and private jets. - by John Voris
I also agree broadly, with the following additions:

1. I see training and coaching as one kind, and education as another. We speak of education as "the development of the mind, of the intellect, while training deals with learning specific skills". (Pl. see:
http://www.wnd.com/index.php?pageId=2917#ixzz1KVG10S57 and plenty of literature all over the net.)

2. There are certain generic sales skills applicable to sell any product/ service, and some specific ones for each product/ service.

Any company that recruits sales trainees would do well to train their recruits customized to sell their wares.

Any sales training institute that trains freshers for career in sales may be forced to give training without reference to any product/ service. If this training is good, the trainee could be fairly easily trained to sell any specific product/ service. (I don't think there are too many such institutes, at least not in India, though I see a need for them.)

A good MBA program focused on Marketing would include lessons in Sales and Sales Management. This is education, not training.

Pros of generic sales training are:


(i) Plenty of small businesses which recruit sales trainees end up giving no meaningful training; they will benefit from such training.
(ii) Emergence of specialist sales training institutes will improve the quality of such training over time, and this could get better than even in-house training on the generic aspects.
(iii) Unemployed can increase their employment prospects, and even start their own freelance agency business if they can't get jobs.

Cons: (i) Quality of the training could be suspect unless the trainers are good and until the institute comes of age.
(ii) Not customized for any segment, much less for a company.

Ganesan.
- by ezynes
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