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Sales Strategy

What is sales strategy? Is it a plan of action in the structured pursuit of a meaningful outcome or something else entirely? - by Community Mailbox
I have heard strategy defined as the philosophy of tactics.

In certain fields of endeavor, I think that would be a good working definition. However, I think that, in sales, that definition should be modified. This I like:
In sales, strategy refers to the philosophy which governs the seller's implementation of chosen practices in pursuit of a meaningful outcome between buyer and seller.
Strategy achieves success by gradually improving positions. In application, strategy is in essence thinking hard about where you fit and where you are in relations to your environment. - by Gary A Boye
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