Earlier in my career, when I was competing in an arena always with the ominous presence of at least four competitors, I realized that my goal was never to get my "fair share", because a fair share meant 20 percent and that was unacceptable to me. As was my nature, I coined the expression, and made it my inner mantra to "Be twice as good as second best." whoever second best was. The other three, whoever they were, in my mind, were merely wallpaper. That was symbolic of how I taught myself to compete.