Have you considered the cost of "not" going ahead with this?
#3
Houston
Which is more expensive, the small investment of $X,XXX in your company to get you back on track or the larger unknown cost that will result from not moving ahead and failing to achieve your company's immediate objectives?
#4
AZBroker
"What is the cost of two (2) lost sales?" or "How much are you losing each month in lost sales?"
It's too expensive.