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Originally Posted by MitchM
I don't know what it means - I don't know RC nor do I know what the two words mean in this context - will you tell me?
Mike
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Robert Cialdini wrote the book, "Influence: Science and Practice".
"Click, Whirr" is the phrase Mr. Cialdini used when describing fixed-action patterns. In general, he's writing about the triggering of pre-programmed behaviors and mental shortcuts.
These are the ultimate examples of "no resistance" and the mechanics of persuasion.