How do you feel about persuasion?

What about when the cashier at McDonalds asks "Would you like to Super Size that?" I don't think that is persuasion, its just a question that the cashier is supposed to ask. It is a choice. I bet McDonalds has made millions of 39 cent sales this way.

I haven't read the book, but I know about his 6 principles and I don't see how this situation fits in.

Quote:

Originally Posted by Derek

What about when the cashier at McDonalds asks "Would you like to Super Size that?" I don't think that is persuasion, its just a question that the cashier is supposed to ask. It is a choice. I bet McDonalds has made millions of 39 cent sales this way.

I haven't read the book, but I know about his 6 principles and I don't see how this situation fits in.

Your example is perfect - just make an offer - no persuasion. That's sales - then comes answering questions to make sure the details are mutually fitting.

MitchM

Quote:

Originally Posted by MitchM

I'm not going to read the book - I just read an interview with him presenting six things in his selling system - that's enough.

I didn't know Cialdini offered a selling system. Mitch, can you post a link to the interview you read?

Quote:

Originally Posted by MitchM

I'm not going to read the book - I just read an interview with him presenting six things in his selling system - that's enough.

To each his own - by the way, Cialdini doesn't have a selling system.

Sometimes it's in the person's best interest to be motivated to action and this can be done in many cases by persuading the client to look at the situation from a different point of view than they are currently holding.

Quote:

Originally Posted by Milton

Sometimes it's in the person's best interest to be motivated to action and this can be done in many cases by persuading the client to look at the situation from a different point of view than they are currently holding.

That's the ticket! :wi

Quote:

Originally Posted by Milton

Sometimes it's in the person's best interest to be motivated to action and this can be done in many cases by persuading the client to look at the situation from a different point of view than they are currently holding.

Suppose that you could find a way to only meet with prospects that already know that they want some of the benefits of your product or service. How would you apply persuasion then, and why?

Quote:

Originally Posted by JacquesWerth

Suppose that you could find a way to only meet with prospects that already know that they want some of the benefits of your product or service. How would you apply persuasion then, and why?

IMO, if someone says they want something that doesn't necessarily mean they are going to;

Buy it
Now
From you

I would ask questions such as;

[Pain/Pleasure] Why do you want to buy a new car?
[Need Development] What happens if you don't buy a new car?
[Commitment] If I show you the car that meets your requirements what will you do?

Quote:

Originally Posted by Milton

IMO, if someone says they want something that doesn't necessarily mean they are going to;

Buy it
Now
From you

Good points. In many cases even if you find someone who wants your type of product you still have to cover these bases.

Quote:

Originally Posted by JacquesWerth

Suppose that you could find a way to only meet with prospects that already know that they want some of the benefits of your product or service. How would you apply persuasion then, and why?

Then I wouldn't have to apply persuasion - I'd only have meet their conditions of satisfaction and visa versa.

How do you feel about persuasion?

Persuasion and Influence Forum