The Human Factor
Where Does It Come From?#9
Sincerity Is A Character Trait#11
Don't know nothin' 'bout nothin' at all--some song by somebody.#14
Buckets of Rain - Buckets of Tears - Bob Dylan#17
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RM, you put yourself in that bucket. It seems to me from your posts that this project is vitally important to your family's future. This isn't about getting past "gatekeepers"--whatever that means. It isn't about constructing an exercise in creative selling, or selecting effective jargon.
The issues are this. You need to talk with the person who is going to make a decision to impact his company's future dramatically because you have information that will help get that accomplished. You need to talk with this person because it will effect your own family's livelihood, financial well-being and choices for your children's education--among other things.
That's a little bit different perspective, isn't it?
I have never been in a position where one "sale" could have such a dramatic effect on my life or future, such as the one you describe. But, I'll tell you something. In forty years, I have only failed twice in an attempt to talk with a decision maker. Both times I took it personal and let it be known. It's not because I'm better at this sort of thing. It's because I think differently. There are no "gatekeepers" in my mind. There are human beings, that if you express a sincere need, you can get help. Forget about fancy word tactics or technique. Express your needs. In this case they are significant.
What this advice did for me was help me to realize that I didn't need to be clever or try to find a way to build myself up to a level that a high level executive at a financial giant institution would consider worthy of attention (which would be an impossible task).
Instead I started out with the switchboard operator and explained my dilemma: I have a very unusual situation; I don't repesent a company, but a private inventor; I have a patent that can virtually eliminate online credit card fraud; I would like to make someone in your company aware of it in case it is something they would like to learn more about; I have no earthly idea how to proceed. can you please help me??
It didn't work every time, but I worked my way into Captal One and Bank of America with this approach.
Outside of this unusual situation, this approach has spilled over into my approach with prospects for my web business. I am more spontaneous, flexible, understanding of the INDIVIDUAL now. Although I tend to prepare my phone and live presentation in advance, I am now more in tuned with the individual and will adapt or even completely ditch my presentation as the situation dictates. Less robot. More human.
Also, there was a recent post that touched on this that was good, too...but I would have to dig to find it. -RainMaker