Top of Mind Awareness

AZBroker

SalesGuy

I'd suggest consistency of message (Purple Cow) and delivery (Short Term Memory).

Seth

What is a purple cow?

MitchM

Bang somebody on the head - it still might not work and you might get arrested for trying what you didn't accomplish anyway - but it's a thought from the top of my mind.

MitchM

KSA-Mktg

AZ,

I found something that I think is great for the real estate industry. It's a personal calendar and appointment book that your prospects/clients can use on their home computers. It is branded for your business and links to your website.

Actually, for any industry where customers don't use your product or service on a frequent basis, I think it makes a lot of sense. It costs about the same as a bunch of imprinted pens, but lasts a lot longer.

I'm not affiliated with the company, just like their stuff. If you want to try one out, visit this page.

Other than that, there's always keeping in touch with newsletters, e-mails, postcards, etc.

Kathleen

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AZBroker

Thank you SG and Kathleen for your constructive input.

I took a look at the calendar Kathleen. It looked good. I didn't like the idea of the .exe installation though but that's probably because I'm tired of virus/trojan threats.

KSA-Mktg

AZ, I understand your virus aversion! If you're interested, PM me. I checked these guys out pretty well when I first discovered them. I can give you the name/phone of one of the principals if you want to do the same. :-)

Kathleen

tigerlily

It is important to send some type of correspondence with them at least every other month. Find out as much personal information you can (birthdays, anniversaries, etc.) and then follow up with a card or note. Continue to make a personal connection.

SalesGuy

Wikipedia: While Purple Cow is the name of a poem by Gelett Burgess the term has most recently been used by Seth Godin in this book Purple Cow: Transform Your Business by Being Remarkable.

Godin's book suggests that marketing as we have known it, dominated by industrial complexes churning out products to meet the market's need and television advertising directing people to these products, is broken. We have now moved into an era where markets are largely satisfied and to be noticed a product and its marketing needs to be remarkable to be seen at all, let alone to sell.

This general theme caught the attention of numerous people who made the book a best seller and purportedly the best selling marketing book this decade.