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Originally Posted by Agent Smith
Gary, that wasn't a rhetorical question.
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Then please accept my apology. If you say it wasn't a rhetorical question, your word is good enough for me to admit I interpreted it wrong.
Are you familiar with the term "chunk"? In a post above SalesGuy immediately recognized the familiar pattern of "have to wait until". He didn't use the word chunk but I think he's familiar with it because its a term that is sometimes used in NLP.
As you become experienced in any endeavour, you recognize chunks and respond accordingly. Perfect science? No.
I am familiar with the makeup of RM's potential market. They must spend to exist. RMs task is to alter the existing spending pattern. Not to get them to "buy". They are resigned to spending. They don't want to buy. Most of them already spend on advertising. They are already spending on coupons. RM has to insert herself into that spending pattern by using an offer that alters the spending favorably in the mind of the prospect.