[quote=Gary Boye]RM has to insert herself into that spending pattern by using an offer that alters the spending favorably in the mind of the prospect.
Quote:
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Originally Posted by AZBroker
Can someone expand on this?
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Imagine that you've decided to buy one of those fancy new plasma televisions and you've given yourself a budget of up to $3k.
In this scenario the decision to "buy" has already been made along with how much money you can spend towards this purpose.
Now the decision is "which" television will you be "spending" your money on [versus the decision to buy or not]. If RainMaker was selling fancy new plasma televisions here task would be to position her product in your mind as the best choice.
Does that help?