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Originally Posted by Houston
A lot of people bump into this kind of thing during the Holidays. Can you share your techniques and results RainMaker?
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To be honest, I began to modify my product "slant" for the holidays...which was the catalyst to a new marketing idea which evolved during December. It took me a little time to put it together and rewrite my sales materials to suit it; consequently, I didn't do as much calling as I had originally planned. When I did make calls, if people gave me the ol' "call me after the holidays" line, I told them that they were not the first to tell me that and "since my calendar is filling up, can we set a specific appointment?" So it was not a complete victory, but I made them get specific and didn't settle for a full-fledged blowoff.
I survived it, anyway. Thanks for asking. Next year I am going to plan ahead better and have a specific special with incentives to act DURING the holiday, but I was too slow on the draw this year.
