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Originally Posted by AZBroker
How many others participate in the call? Is the training material much different than the book? Does the program teach you how to market your services or do you simply call from a list of targets?
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My particular class is small, only 3 people. But it is nice because all of us are financial advisors so we get more industry specific. I think the typical class is closer to 8 or 10 people.
The training material is a lot different than the book. There are a lot of subtle points that I would have never picked up on just by reading the book, and those subtle points can make a huge difference in your effectivness. Basically its a text book vs. a story book.
The program does talk about marketing and different things you can do to market. The class focuses on calling targeted prospects because that is statistically the most effective method. You can add other facets to your strategy, but the effectiveness depends on how much money you can make per sale to guage whether the investment is worth it.