Online press releases and targeted traffic

BusinessWire is my pick as well, for the same reason.

Can press releases garner more web traffic? Definitely. How?

- You'll need a couple (not a lot) of carefully chosen, targeted keywords interspersed throughout your press release, and these words are the ones to be used to link back to your site.

- However you decide to promote your press release, you need to make sure the sites you are submitting to (a) are already highly ranked, (b) will link back to your site in exactly the way you've specified in your press release and (c) have a large amount of traffic that will expose your press release, company or message to new readers.

- Write about something that is actually newsworthy. Sure, your company may be 25 years old. But the question is (not to seem callous): why do I care? Making the reader care is the goal.

Writing press releases and submitting them to the freebie submission sites and/or creating your own media list is an extremely inexpensive way to get more bang for your online marketing buck.

I've written an article about free press release submission if anyone is interested. Unfortunately I cannot reprint the article here but here's the link:

http://entrepreneurs.suite101.com/blog.cfm/free_press_release_distribution

Bonny

GREAT STUFF, NetWriter, thanks!!!!
Only thing I'd add with regard to content is to write the release, and especially the headline, from the vantage point of a customer receiving a benefit.

So for example, instead of my company (say it's ABC Umbrellas) releasing news of a corporate account as....

"ABC Umbrellas signs deal with SalesPracticeForum"

I would write....
"SalesPracticeForum keeping its employees and customers dry and happy for a small price"

Okay, I know the made up subject matter isn't quite exciting, but I hope you get the idea

I do have some experience in online press release , but even while writing online we have to foucs whether we are writing for robots or reporters which does bring a huge change in your write up

I guess you are right about that point. It all depends on the reason why you are writing the press release in the first place.

Quote:

Originally Posted by mtajim

I do have some experience in online press release , but even while writing online we have to foucs whether we are writing for robots or reporters which does bring a huge change in your write up

No reason a press release can't have a dual focus, both robots and readers. Sometimes, you need to include certain search-friendly text in the body of the release. However, you can still write it from your prospect's point of view. One has to keep in mind that writing for robots does it's job when a human reads the story. Then, it's important that story GRABS the attention of the user. This is why article titles are so important.

Online press releases and targeted traffic

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