Newsletter to Market to Prospects

I use a lot of cards to my existing customer base and although it is shamelessly direct and humorous they know I expect them to help me. By using the battering ram approach I do lose a few cliants but because they see my name and company they will usually call me when they need a newer vehicle. I'm also extremely quick to respond if any of them need help and word does get around. If any call me to complain about the mail I can often disarm the complaint with a quip like " If you don't toot your own horn sometimes your horn doesn't get tooted at all." If someone insist on me not mailing them info and cards I save the money and stop sending mail.

Originally Posted by Derek Does this newsletter plan sound like it would benefit my cold calling efforts? It is going to cost me about $1000-$1500 per quarter, so I don't want to jump into it without thinking about all of the angles.

A well designed (timing, message, etc.) mail campaign to a well defined target market should surely benefit your cold calling efforts to that target market.