Marketing Dashboard

Does anyone use a Marketing Dashboard?

Originally Posted by Mikey Does anyone use a Marketing Dashboard?

What do you mean by a "marketing dashboard"?

Originally Posted by Derek What do you mean by a "marketing dashboard"?

Ditto. What is it, Mikey?

I was referring to a marketing measurement system in the form of graphical displays of marketing metrics.

What types of things do you measure?

I use an access database that I created to track my metrics in telemarketing and appointments with prospects. I measure the response based on the scripts I am using, the time of day, day of week, and hour of calling. For appointments, I measure how well I thought I did on each section of my appointment agenda on a scale of 1-10, how well I think I qualified them on the phone before the appointment, if the appointment cancelled, if I made the sale.

I don't have any fancy graphical displays. Just ratios so that I can focus on where I need to improve.

Originally Posted by Derek What types of things do you measure?

The marketing information you track can be whatever you want.

Originally Posted by Mikey The marketing information you track can be whatever you want.

Okay.

I guess to answer you original question then, I don't use a dashboard.

Originally Posted by Mikey Does anyone use a Marketing Dashboard?

Yes, I use a custom dashboard that includes marketing metrics.

Here is a link to a report that covers "Marketing Dashboards": http://www.brandchannel.com/images/papers/dashboard.pdf

Don't get caught in papalysis by analysis.

oops paralysis.