Business Cards 101 - Size and Color
more about business cards from BIG Mike McDaniel
If you do all your business on-line and never confront
a customer or prospect face to face. You may not need a
business card.
On the other hand, your business card can be your most
versatile marketing tool. Working very hard to convey
far more than your name and a telephone number.
Here are some things to think about before you order
more cards.
You want the person who gets your card to remember you
and call you when there is a chance to do business.
If your card doesn't fit in a standard card case, or
hangs over the edges of a rubber band stack of cards,
it may not be saved.
I got a card shaped like a basketball once. No way to
put it in a book with slots for cards. It wouldn't fit
in the electronic card scanner so if I wanted the info
in my database, I would have to type it all in by hand.
Not only that, it bent over the edge when I put it in
the stack with others (I have several stacks of cards,
all with rubber bands holding them together). Nifty
first impression, but I questioned the wisdom of saving
it at all when if didn't fit any of my standards.
Someone gave me a metal card. Looked like a skinny
credit card. It clanked on the desk when I dropped it.
I found out later it cost the guy a buck each to hand
them out. I guess I must have passed the money test.
Almost everyone I know has a black business card from
someone, with gold letters. I wonder if the person
handing them out also has a den full of Elvis pictures
on velvet bought from the guy with the truck at the
busy intersection.
Now there are phone cards with a business card printed
on the back. Use up the free minutes and what happens
to the card? Trash, I bet. It'll cost at least a buck to
hand out cards like that
A business card is your mini billboard. You want people
to be impressed, to remember, and to keep it.
A crisp, clean, professional looking business card
printed on white glossy stock is still the best for
most applications.
To learn more about how to make your business card
the most powerful tool in your marketing arsenal, visit
http://bigideasgroup.com/html/business_cards.html
©2006 BIG Mike McDaniel, All Rights Reserved
http://BIGIdeasGroup.com
BIG Mike is a Business Consultant and Professional
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