Thanks RainMaker. I'm not familiar with all these terms. I'm sure I can learn a lot from ya'll. I actually don't have an "elevator speech", but I comment on the jewelry or clothes someone is wearing to get an opening to mention my business and I give them a business card. The only thing is I don't feel comfortable asking for phone numbers because I'm afraid they'll think I'm going to be a pushy salesperson. I think one of the main reasons for my success is that I don't push a sale, but sometimes I feel like I'm losing business because I didn't get a phone number to follow up with someone! Of course the best sales are from customers that keep my card and call me. I guess since I am thinking about going into shops now to sell wholesale or consignment (I haven't decided which) I need a "Unique Selling Proposition"(see. I'm already learning!). Is there somewhere that I could see some examples?