Elevator Speech

Marketing Forum

 #1
RainMaker
Elevator Speech

I have been re-reading the thread on elevator speeches, and while I participated in this thread, it occurred to me that I have never once used an elevator speech in the real world.

So let's have at it: Who out there uses these things? Let's find out. Here's a poll.

 #2
RainMaker

Since my poll only got 1 day on "today's posts" instead of its 2-day shake (and it's currently a 3-way tie!!), I'm bumping it back onto the posting board. Sorry Jeff. You can remove it if that is not permitted.

 #3
AZBroker

RainMaker, what is your real world response when someone asks you what you do?

 #4
RainMaker

Quote:
Originally Posted by AZBroker
RainMaker, what is your real world response when someone asks you what you do?
AZ, I don't find myself using my elevator speech because it sounds too much like a commercial--artificial and insincere.

 #5
RainMaker

Do you use it successfully, AZ? Would you share yours and how it works for you?

 #6
camsmom

What is an elevator speech??

 #7
RainMaker

Quote:
Originally Posted by camsmom
What is an elevator speech??
Here's a relevant thread....Elevator Speech and USP

 #8
AZBroker

When someone asks me what I do for a living my standard reply is, "I work with people who want to buy or sell real estate." It seems to work just fine.

 #9
RainMaker

Quote:
Originally Posted by RainMaker
Here's a relevant thread....Elevator Speech and USP
Actually, this thread will probably be more helpful

 #10
camsmom

Thanks RainMaker. I'm not familiar with all these terms. I'm sure I can learn a lot from ya'll. I actually don't have an "elevator speech", but I comment on the jewelry or clothes someone is wearing to get an opening to mention my business and I give them a business card. The only thing is I don't feel comfortable asking for phone numbers because I'm afraid they'll think I'm going to be a pushy salesperson. I think one of the main reasons for my success is that I don't push a sale, but sometimes I feel like I'm losing business because I didn't get a phone number to follow up with someone! Of course the best sales are from customers that keep my card and call me. I guess since I am thinking about going into shops now to sell wholesale or consignment (I haven't decided which) I need a "Unique Selling Proposition"(see. I'm already learning!). Is there somewhere that I could see some examples?

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