Starting a Newsletter

I have an online newsletter but for the truly qualified prospects who are most likely to become clients, I have a snail mail stay in touch system.

On the first of each month I send out an article relevant to this company's issue. These are third party articles written by other experts. I just send them out and don't even bother to ask for the sale. They usually ask me to work with them when they are ready.

It works pretty well. When I get a highly qualified lead, I make up 12 envelopes with 12 articles, and on the first of each month, one article is ready to go out.