Starting a Newsletter

I'm thinking about starting a newsletter. I'm in the manufactured housing industry and thought that sending out a newsletter to certain communities might help me get more leads.

On one hand it sounds like a good idea but on the other it sounds like a lot of work. Anybody have thoughts on this?

Newsletters can be a great way to keep your name in front of your target audience. IMO, focus on quality "Content."

Originally Posted by SalesCoach ...focus on quality "Content."

I agree, there's no point if it's not interesting to your target audience.

I would say, "Quality, Consistency [in delivery], and Content" will be important.

I would also keep it plain text. Apprently you can reach more people with text emails.

Cheers

Bald Dog, SMS Consulting Group

Originally Posted by Bald Dog I would also keep it plain text. Apprently you can reach more people with text emails.

Why is that?

Houston,

I reckon it happens because many people are worried about viruses and apparently the HTML structure can carry viruses. But actually, this is just guessing. I'm just doing what I have learnt from the web gurus. Since I started doing text only emails, I have fewer bounce-backs too. Now my email tool automatically converts my message to text, when the HTML is blocked, so I can get through either way. It's pretty sweet.

Is there any particular software anyone would recommend for creating a newsletter?

Originally Posted by Newbie Is there any particular software anyone would recommend for creating a newsletter?

I use this:http://www.sales-marketing-system.co...t-console.html.

It's a sort of comprehensive internet marketing console. It includes the website builder part, the site manager part, stats and all the email marketing stuff both sequential autoresponder and newsletter broadcast.

Oh, and it's on server site, so I can access it from any corner of the universe.

But bear something in mind. It is a great tool, but since I both use it and sell it, I am biased. I just wanted to be upfront.

bald dog: I clicked your link, but will not take the time to read such a lengthy page (sorry). I'll take a look at your product if you put up a link that gives me a concise nutshell: benefits (features) and cost.

I have a slogan that is so important to me that I put it right on my business cards: "No Bull, Just Results." (I'm not implying you are full of bull, but am merely stating that I am a straight to point kind of person, so you'll need to put into that type of a format for me).