Customer service ...

Originally Posted by RainMaker That is why my sales people continue to get commission checks every time a subscriber renews. That is the easiest money known to man and it motivates sales reps to keep caring about their customers after the initial sale.

Most of my sales experience was selling New Cars and Trucks. The repeat business was there but it sure took a while.

Originally Posted by RainMaker That is why my sales people continue to get commission checks every time a subscriber renews. That is the easiest money known to man and it motivates sales reps to keep caring about their customers after the initial sale.

I think many industries have one-time commission cheques. Some have recurring. With the recurring cheque, the salesperson can better focus on high retention, which becomes more important than making the next first sale.

Thoughts?

Customer service is taking care of your customer the way you want someone to take care of you and YOUR business. This means being courteous, dotting every "i" and crossing all the "t's. that means letting the customer know what is happening with their business that you are handling for them.

Follow up and then follow up some more. Customer service is being courteous even when the customer loses their temper. The customer is right (most of the time) and even when they are not... you and your business have to teach them how to be right all the time. the worst mistake some business owners make is leaving rude and incompetent people to run their business.

You as the business owner need to run spot checks if you have a business location. You need to call up your office to see how your customers are being handled. The customer is King because it is he/her who gives you the green!