Prospecting is a marketing function

Marketing Forum

 #111
AZBroker

Quote:
Originally Posted by Iceman
What about prospecting by mail or even email?
Some might consider that as prospecting but I view it as a marketing function.

Join the Sales Training Community!
 #112
Derek

I would agree with AZ. When you send out mail or email, you are basically qualifying your list. Then you would prospect that list based on your results from the mail/email.

I doubt if Rainmaker would call the letters she sends prospecting. The prospecting is when she calls the people that she sent letters to.

 #113
Thomas

Quote:
Originally Posted by AZBroker
Some people may have other activities they would consider as prospecting but those are the two activities that come to my mind.
Just checking.

 #114
Gary Boye

Quote:
Originally Posted by Derek
I doubt if Rainmaker would call the letters she sends prospecting. The prospecting is when she calls the people that she sent letters to.
Based on what she described, I think her letters are part of a sophisticated, well-strategized, direct marketing campaign which probably is also reflected in her follow up calls. "Marketing", "prospecting"...what difference does it make? She gets results...that's the bottom line.

I know others who have run similar campaigns with excellent success. I thought her posts on the subject were instructive.

 #115
Houston

Quote:
Originally Posted by Gary Boye
"Marketing", "prospecting"...what difference does it make?
The original question asked if prospecting is a marketing function.

Quote:
Originally Posted by Gary Boye
She gets results...that's the bottom line.
Everybody gets results. It's just a matter of whether you're happy with those results.

 #116
Iceman

Quote:
Originally Posted by AZBroker
Some might consider that as prospecting but I view it as a marketing function.
Quote:
Originally Posted by Derek
I would agree with AZ. When you send out mail or email, you are basically qualifying your list. Then you would prospect that list based on your results from the mail/email.
Prospecting is just one of the two? Phone or face to face?

 #117
realtor

Quote:
Originally Posted by Iceman
Prospecting is just one of the two? Phone or face to face?
Cold Calling (telephone) and Cold Canvassing (face-to-face) are two of the many different ways to identify prospects.

 #118
realtor

Quote:
Originally Posted by Iceman
What about prospecting by mail or even email?
That's one of the three ways of contacting a prospect; phone, mail, and in-person.

Mail is another way to identify prospects but IMHO it's closer to promotion than it is to prospecting.

 #119
Iceman

Quote:
Originally Posted by realtor
Cold Calling (telephone) and Cold Canvassing (face-to-face) are two of the many different ways to identify prospects.
What other prospecting methods do you recommend?

 #120
realtor

Quote:
Originally Posted by Iceman
What other prospecting methods do you recommend?
What works great for one person might not work at all for another but referrals (bird dogs, networking, recommendations, family and friends, sphere of influence, sales lead clubs) seem to work well for most people.

Page 12 of 24 « First < 21011 12 131422 > Last »
SalesPractice.com Sales Training Community
© 2008 Blackwell & Associates, Inc. All rights reserved.
User Name: Password:
Sales Training • Sales Training Forum / Marketing / Prospecting is a marketing function

LinkBacks Enabled by vBSEO 3.0.0 RC6 © 2006, Crawlability, Inc.