Prospecting is a marketing function

Marketing Forum

 #121
Iceman

Quote:
Originally Posted by realtor
What works great for one person might not work at all for another but referrals (bird dogs, networking, recommendations, family and friends, sphere of influence, sales lead clubs) seem to work well for most people.
Great answer.

 #122
WobblyBox

Fun thread.

The way I see it, prospecting is contacting potential customers (active) instead of waiting for potential customers to contact you (passive).

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 #123
SalesGuy

Quote:
Originally Posted by WobblyBox
Fun thread.

The way I see it, prospecting is contacting potential customers (active) instead of waiting for potential customers to contact you (passive).
I'll second that!

 #124
REBroker

Quote:
Originally Posted by WobblyBox
The way I see it, prospecting is contacting potential customers (active) instead of waiting for potential customers to contact you (passive).
That is one perspective.

Another perspective is that "Prospecting" is the process of finding qualified prospects. This process would encompass all forms of lead generation and extend through the pre-qualification step.

 #125
Gary Boye

Quote:
Originally Posted by REBroker
That is one perspective.

Another perspective is that "Prospecting" is the process of finding qualified prospects. This process would encompass all forms of lead generation and extend through the pre-qualification step.
The use of the word "prospecting" in selling is probably somewhat metaphoric, having been derived from the mining term. It works as a metaphor, of course, because it describes a multistage process, just as your definition implies. Finding and testing.

 #126
WobblyBox

Quote:
Originally Posted by REBroker
That is one perspective.

Another perspective is that "Prospecting" is the process of finding qualified prospects. This process would encompass all forms of lead generation and extend through the pre-qualification step.
I like your perspective.

 #127
AZBroker

Quote:
Originally Posted by REBroker
That is one perspective.

Another perspective is that "Prospecting" is the process of finding qualified prospects. This process would encompass all forms of lead generation and extend through the pre-qualification step.
This works for me too. With this "perspective" it doesn't make sense to me that prospecting is a marketing function.

 #128
Frankie

Quote:
Originally Posted by AZBroker
This works for me too. With this "perspective" it doesn't make sense to me that prospecting is a marketing function.
Maybe it is a function for both the marketing department and the sales department?

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 #129
AZBroker

Quote:
Originally Posted by Frankie
Maybe it is a function for both the marketing department and the sales department?
If "Qualifying" is part of prospecting who in the marketing department would do that?

 #130
Frankie

Quote:
Originally Posted by AZBroker
If "Qualifying" is part of prospecting who in the marketing department would do that?
Maybe "qualifying" isn't that big a part of prospecting.

Maybe the marketing department and the sales department can work on getting leads in their own ways.

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